Challenge:
Elaborate an awareness campaign and a new brand identity for the European Federation of Periodontology with the goal of promoting periodontal health and general oral hygiene.
Research Insights:
The campaign should focus on PREVENTION, that’s why it shouldn’t talk about GINGIVITIS and PERIODONTITIS, because the aim is for people to not get to that stage of the disease. Taking that in count we identified different moments that matter, those inflection points that make people evolve their relationship with their mouth, their teeth, their gums.
Proposal:
An awareness campaign called: Small changes. Great smiles. We know that evolution takes time because it doesn’t happen from one day to another, but we believe that with small actions people can improve their routines. That’s why we have confidence that through small changes, related to oral hygiene, people can improve their relationship with their mouth. This way, people could have the confidence to speak up or have a selfie-ready smile to share with friends.
In collaboration with: Brenda Summers · Eugenio Perez de Lema · Thiago Leite
Pictures taken from LISTERINE® TV Commercial 2016
Video footage taken from Youtube videos