Challenge.
Adding a new layer to the number one streaming service and entertaining platform, based on all the social interactions and community reactions that a show triggers.
Research Insights.
There are community reactions behind every episode:
· Some people cheat on their partners by watching the next episode without them.
· Couples make plans to watch a movie or an episode at the same time when they are apart. 1, 2, 3 PLAY!
· Some people want to know where to buy the furniture or clothes from their favorite character.
Proposal.
Introducing NETFLIX&CHILL where you find all the great existing features Netflix offers today, but with new add-ons that allow you to link the app with social media, have access to e-commerce and promote live social interactions.
In collaboration with: Ania Pamplona · Juan David León · Eduardo Lima · Marta Ortiz · Juan Sierra